Why is Siel Fin. Serv. falling/rising?

As of 22-Jul, Siel Financial Services Ltd is experiencing a price increase, with its current price at 12.79, reflecting a change of 0.25 or 1.99% upward. The stock has shown significant short-term performance, gaining 68.07% over the last 21 days and outperforming its sector by 1.68% today. In the past week, the stock has risen by 10.26%, while its performance over the last month is even more impressive at 75.93%. However, despite these recent gains, the company has a negative book value and a weak long-term fundamental strength, with net sales growth stagnating at 0% and an operating profit decline of 6.36% over the last five years. Additionally, the promoters have reduced their stake by 1.95%, indicating a potential lack of confidence in the company's future.
Broader market context shows that while Siel Financial Services Ltd has outperformed the Sensex in the short term, the stock has still underperformed over longer periods, with a staggering decline of 80.51% in the past year compared to the Sensex's modest gain of 2.09%. The stock's liquidity appears adequate, but it is trading at risky valuations with negative EBITDA and high debt levels, which could deter long-term investors. Overall, while the stock is currently rising due to short-term momentum and increased investor participation, the underlying fundamentals and long-term performance metrics suggest caution.