Why is Silly Monks falling/rising?

As of 23-Jun, Silly Monks Entertainment Ltd's stock price is currently at 15.54, reflecting a decline of 1.26, or 7.5%. The stock has underperformed its sector by 6.53% today and is trading below all key moving averages, indicating a bearish trend. Additionally, the stock has shown a significant drop in investor participation, with delivery volume falling by 61.8% compared to the 5-day average. Over the past year, the stock has generated a return of -15.68%, and its long-term fundamentals are weak, evidenced by a negative CAGR growth in net sales and a poor EBIT to interest ratio. The company's low return on equity and high valuation compared to peers further contribute to its declining stock performance.
In the broader market context, the stock's short-term performance has been negative, with a 1-week return of -0.06% compared to a slight gain of 0.10% in the Sensex. Over the past month, Silly Monks has declined by 5.70%, while the benchmark has increased by 0.48%. This consistent underperformance against the benchmark over the last three years, coupled with the company's weak financial metrics, suggests that investor sentiment is negative, leading to the stock's current downward trajectory.