Why is Sir Shadi Lal falling/rising?

As of 02-Jul, Sir Shadi Lal Enterprises Ltd is experiencing a decline in its stock price, currently at Rs 260.00, which represents a decrease of Rs 10.0 or 3.7%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 6.81% during this period. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, the company has reported negative results for the last four consecutive quarters, with a significant decline in net sales and profits, contributing to a weak long-term fundamental strength characterized by a -189.28% CAGR growth in operating profits over the past five years.
In the broader market context, the stock's performance has been notably poor compared to the benchmark, with a 1-week return of -4.43% against a positive return of +0.79% for the Sensex. Over the past year, Sir Shadi Lal has generated a return of -31.97%, while the Sensex has increased by 5.00%. This stark contrast highlights the stock's underperformance not only in the short term but also in the long term, as it has consistently lagged behind broader market indices. The company's weak ability to service its debt, coupled with negative EBITDA and a poor EBIT to interest ratio, further exacerbates the risk associated with its stock, leading to a perception of it being a strong sell among investors.