Why is Sir Shadi Lal falling/rising?

As of 15-Jul, Sir Shadi Lal Enterprises Ltd is experiencing a decline in its stock price, currently at 255.00, which reflects a decrease of 14.0 points or 5.2%. Today's price summary indicates that the stock has underperformed its sector by 5.9% and has fallen after two consecutive days of gains. The stock reached an intraday low of Rs 254.1, and trading volume has decreased significantly, with a 29.7% drop in delivery volume compared to the five-day average. Over the past week, the stock has declined by 3.77%, and its performance over the last month shows a substantial drop of 13.27%. The company's long-term fundamentals are weak, highlighted by a -189.28% CAGR growth in operating profits over the last five years and a negative return on equity due to consistent losses reported over the last four quarters.
In the broader market context, while the Sensex has shown a positive return of 1.79% over the past month, Sir Shadi Lal's performance starkly contrasts with this trend, indicating a significant underperformance relative to the benchmark. The stock's returns over the past year are also concerning, with a decline of 22.96%, further emphasizing its weak position in comparison to the broader market. The company's negative EBITDA and poor ability to service its debt contribute to the perception of risk among investors, leading to decreased participation and liquidity in trading. Overall, the combination of poor financial performance, negative growth indicators, and a lack of investor confidence has resulted in the stock's current downward trajectory.