Why is Sir Shadi Lal falling/rising?

As of 24-Sep, Sir Shadi Lal Enterprises Ltd is experiencing a decline in its stock price, currently at 236.00, which reflects a decrease of 2.0 (-0.84%). The stock has underperformed in the short term, with a 1-week return of -2.48%, while the Sensex has only fallen by -1.18%. Despite a positive performance over the past month with a return of +2.81%, the company has reported negative results for the last five consecutive quarters, leading to a weak long-term fundamental strength characterized by a negative book value and poor EBIT to interest ratio of -1.33. Additionally, the stock is trading below all its moving averages, indicating a bearish trend. However, there has been a notable increase in investor participation, with delivery volume rising by 91.77% against the 5-day average, suggesting some interest despite the overall negative sentiment.
In the broader market context, while the stock has shown a significant decline of -40.69% over the past year, the benchmark BSE500 has only fallen by -5.32%, highlighting a substantial underperformance relative to the market. The company's weak financials, including a negative net worth and increasing interest expenses, contribute to its risk profile, making it a strong sell. The liquidity of the stock remains adequate for trading, but the overall negative operating profits and the need for the company to either raise fresh capital or report profits to sustain operations further dampen investor confidence.