Why is Sita Enterprises falling/rising?

As of 03-Jul, Sita Enterprises Ltd is experiencing a significant rise in its stock price, currently at Rs 170.40, reflecting an increase of Rs 15.45 or 9.97%. The stock has opened with a gap up today, outperforming its sector by 10.49%. It has shown strong performance over various periods, with a remarkable 208.08% return over the past year and a staggering 911.28% over the last three years. Despite this impressive performance, the stock faces challenges, including a weak long-term fundamental strength indicated by an average Return on Equity (ROE) of 8.41% and a high Price to Book Value ratio of 3.3, suggesting it is trading at a premium compared to its peers.
In the broader market context, Sita Enterprises has outperformed the Sensex, which has seen a decline of 0.62% over the past week while the stock itself has risen by 15.80%. This indicates a strong relative performance in the short term. However, the company's profits have fallen by 59.9% over the past year, raising concerns about its sustainability despite the high returns. The liquidity of the stock remains adequate, with rising investor participation noted in the recent trading volume. Overall, while the stock is currently rising, its long-term fundamentals present a mixed outlook.