Why is Sita Enterprises falling/rising?

As of 07-Jul, Sita Enterprises Ltd is experiencing a rise in its stock price, currently at Rs 193.25, reflecting an increase of Rs 5.85 or 3.12%. The stock has shown impressive performance, gaining 30.05% over the past week and 36.43% over the past month. It is also close to its 52-week high, just 3.31% away from Rs 199.65. The stock has been on a consecutive gain streak for the last three days, with a total return of 24.72% during this period. Despite its strong short-term performance, the stock faces challenges, including a weak long-term fundamental strength indicated by an average Return on Equity (ROE) of 8.41% and a significant drop in profits by 59.9% over the past year.
In the broader market context, Sita Enterprises has significantly outperformed the benchmark Sensex, which has seen a decline of 0.20% over the past week while Sita's stock surged. This trend of outperformance is consistent, as the stock has generated a remarkable 222.08% return over the last year compared to the Sensex's 4.31%. However, the stock's valuation is considered expensive, trading at a premium compared to its peers, which may raise concerns among investors despite the recent gains. The rising investor participation, with a notable increase in delivery volume, suggests a positive sentiment, but the underlying financial weaknesses could temper long-term confidence in the stock.