Why is Sita Enterprises falling/rising?

As of 25-Jul, Sita Enterprises Ltd is experiencing a price increase, currently at Rs 193.60, reflecting a rise of 9.2 points or 4.99%. The stock has shown strong performance recently, gaining 19.62% over the last four days and outperforming its sector by 7.11% today. It has consistently delivered impressive returns, with a year-to-date increase of 59.25% and a remarkable 279.61% rise over the past year. However, despite these gains, the stock faces challenges such as a weak long-term fundamental strength indicated by an average Return on Equity (ROE) of 8.41%, and a significant drop in profits by 59.9% over the past year, which raises concerns about its valuation.
In the broader market context, Sita Enterprises has significantly outperformed the Sensex, which has seen a decline of 0.36% over the past week and a drop of 1.56% over the past month. The stock's strong performance contrasts sharply with the overall market, particularly in the Finance/NBFC sector, which has fallen by 2.12%. This divergence highlights the stock's resilience despite broader market challenges, although the falling investor participation and liquidity issues may pose risks for future performance.