Why is Som Distilleries falling/rising?

As of 15-Jul, Som Distilleries & Breweries Ltd is currently priced at 153.70, reflecting an increase of 0.9 (0.59%). The stock has been gaining for the last two days, with a total return of 3.02% during this period. Despite a recent underperformance against its sector by -0.56%, the stock's long-term growth prospects remain strong, with net sales growing at an annual rate of 25.69% and operating profit at 35.69%. Additionally, the promoters have increased their stake in the company by 2.43%, indicating rising confidence in the business's future. The stock is also trading at a discount compared to its peers, which supports its valuation attractiveness.
In the broader market context, the stock has underperformed the Sensex over the past week, with a decline of -0.19% compared to the benchmark's -1.36%. However, it has significantly outperformed the Sensex on a year-to-date basis, with a return of +39.79% versus the benchmark's +5.67%. This long-term outperformance, coupled with rising investor participation and healthy financial metrics, suggests that while there may be short-term fluctuations, the overall sentiment towards Som Distilleries remains positive.