Why is Som Distilleries falling/rising?

As of 18-Aug, Som Distilleries & Breweries Ltd is experiencing a decline in its stock price, currently at Rs 138.70, reflecting a decrease of Rs 2.4 or 1.7%. The stock has underperformed its sector by 1.12% today and has been on a downward trend for the last two days, accumulating a total loss of 3.04%. Additionally, the stock has seen a significant drop in delivery volume, down 62.34% compared to the 5-day average, indicating reduced investor participation. Despite a strong long-term growth outlook, with net sales and operating profit showing impressive annual growth rates, the stock's recent performance has been negatively impacted by its consecutive price falls and lower trading volumes. In the broader market context, the stock's short-term performance has been notably poor, with a 1-week return of -8.27%, while the benchmark Sensex has gained 0.83% during the same period. Although Som Distilleries has outperformed the market over the past year with a return of 25.86% compared to the Sensex's 1.04%, the recent downturn suggests that short-term pressures are outweighing its long-term growth potential. The increase in promoter stake by 0.62% reflects confidence in the company's future, but the current market sentiment appears to be cautious, contributing to the stock's decline.