Why is Soma Textiles falling/rising?

As of 15-Jul, Soma Textiles & Industries Ltd is experiencing a price increase, currently at Rs. 78.25, reflecting a rise of Rs. 6.96 or 9.76%. The stock has recently hit a new 52-week high of Rs. 78.41 and has shown strong performance, gaining 73.31% over the last four days. It has outperformed its sector by 8.42% today and is trading above all key moving averages, indicating a robust upward trend. Despite this positive momentum, there has been a decline in investor participation, with delivery volume falling by 16.34% compared to the five-day average. The stock has demonstrated impressive long-term performance, generating returns of 134.98% over the past year and significantly outperforming the BSE500 index over various time frames.
In the broader market context, Soma Textiles has outperformed the Sensex, which has seen a decline of 1.36% over the past week while the stock itself has surged by 67.20%. This stark contrast highlights the stock's strong market position and investor confidence despite a generally weak market environment. The stock's liquidity remains adequate for trading, further supporting its price rise. Overall, the combination of strong recent gains, positive long-term performance, and the backing of majority shareholders contributes to the stock's upward trajectory, even as some indicators suggest a potential cooling in investor enthusiasm.