Why is Somany Ceramics falling/rising?

As of 22-Aug, Somany Ceramics Ltd is experiencing a decline in its stock price, currently at Rs 493.00, which reflects a decrease of Rs 18.7 or 3.65%. The stock has underperformed its sector by 3.47% today and has been on a consecutive downward trend for the last two days, with a total drop of 4.07% during this period. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Over the past year, the stock has generated a return of -33.38%, while its profits have fallen by 35.2%. The company has also reported negative results for the last five consecutive quarters, contributing to investor concerns.
In the broader market context, the stock's recent performance contrasts sharply with the Sensex, which has shown a positive return of 0.88% over the past week. While Somany Ceramics has faced consistent underperformance against the benchmark over the last three years, it has a high institutional holding of 24.4%, suggesting that some investors still see potential value despite the recent downturn. The company's ability to service debt remains strong, with a low Debt to EBITDA ratio, and it has demonstrated healthy long-term growth in operating profit. However, the combination of declining sales, rising raw material costs, and a low operating profit margin has led to a negative sentiment surrounding the stock, contributing to its current price decline.