Why is Somany Ceramics falling/rising?

As of 26-Aug, Somany Ceramics Ltd is experiencing a decline in its stock price, currently at Rs 473.75, which reflects a decrease of Rs 16.5 or 3.37%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total decline of 7.81% during this period. It has also underperformed its sector by 1.54% today. The stock's performance over the past week shows a decrease of 7.31%, and over the past month, it has dropped by 13.22%. Additionally, the company has reported negative results for the last five consecutive quarters, with significant declines in profit before tax and net profit, contributing to the stock's downward trend.
In the broader market context, the Sensex has only decreased by 1.05% over the past week, indicating that Somany Ceramics is lagging behind the benchmark significantly. The stock's long-term performance has also been poor, with a year-to-date decline of 25.63% compared to a 3.39% increase in the Sensex. Despite having a strong ability to service debt and healthy long-term growth in operating profit, the consistent underperformance against the benchmark and the negative financial results have overshadowed these positive factors, leading to a lack of investor confidence and further declines in stock price.