Why is Somany Ceramics falling/rising?

As of 29-Aug, Somany Ceramics Ltd is experiencing a decline in its stock price, currently at 457.50, which represents a decrease of 6.15 (-1.33%). The stock has been underperforming, having fallen consecutively for the last six days, resulting in a total decline of 10.97% during this period. Additionally, the stock has shown negative returns of -7.20% over the past week and -13.52% over the past month, significantly underperforming the Sensex, which has only declined by -1.84% and -1.88% respectively. The company has also declared negative results for the last five consecutive quarters, with key financial metrics such as profit before tax and operating profit showing substantial declines. Despite a strong ability to service debt and healthy long-term growth in operating profit, the persistent negative performance and falling investor participation have contributed to the stock's downward trend.
In the broader market context, Somany Ceramics has consistently underperformed against the benchmark over the last three years, with a one-year return of -36.52% compared to the Sensex's modest gain of 2.14% year-to-date. This stark contrast highlights the stock's struggles relative to the market, further exacerbated by a high institutional holding of 24.4%, which indicates that institutional investors are likely aware of the company's challenges. The stock's liquidity remains adequate for trading, but the overall sentiment appears negative, as evidenced by the significant drop in delivery volume and the stock trading below all key moving averages.