Why is Somany Ceramics falling/rising?

As of 11-Sep, Somany Ceramics Ltd is experiencing a decline in its stock price, currently at 474.70, which reflects a decrease of 5.5 points or 1.15%. The stock has underperformed its sector by 0.52% today and has seen a trend reversal after three consecutive days of gains. Over the past week, the stock has gained 0.33%, but it has significantly underperformed over the longer term, with a 9.41% drop in the last month and a staggering 25.48% decline year-to-date. The company's recent performance is further compounded by a decrease in investor participation, as evidenced by a 42.6% drop in delivery volume compared to the five-day average. Additionally, despite a strong ability to service debt and healthy long-term growth in operating profit, the company has reported negative results for five consecutive quarters, which has contributed to the stock's poor performance.
In the broader market context, the Sensex has increased by 1.03% over the past week, highlighting a contrast between the stock's performance and that of the benchmark index. While Somany Ceramics has a high institutional holding of 24.4%, indicating some level of confidence from larger investors, the stock's significant underperformance over the past year and three years suggests a lack of confidence in its future prospects. The company's declining profits, coupled with a low operating profit to net sales ratio and a falling debtors turnover ratio, further exacerbate concerns about its financial health, leading to a negative sentiment among investors.