Why is Somany Ceramics falling/rising?

As of 18-Sep, Somany Ceramics Ltd is experiencing a decline in its stock price, currently at 477.35, which reflects a decrease of 7.65 points or 1.58%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 4.57% during this period. Today's trading saw the stock reach an intraday high of Rs 504.95 but also dip to a low of Rs 471.7. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The company's recent performance has been disappointing, with a year-to-date return of -25.06% and a one-year return of -33.20%, significantly underperforming against the benchmark Sensex, which has gained 6.24% over the same period.
In the broader market context, while the Sensex has shown a positive return of 1.80% over the past week, Somany Ceramics has only managed a modest gain of 0.56%, highlighting its struggle to keep pace with market trends. The company has faced negative results for five consecutive quarters, with key financial metrics such as operating profit and profit after tax showing significant declines. Despite having a strong ability to service debt and attractive long-term growth potential, the consistent underperformance against benchmarks and falling investor participation, evidenced by a 52.64% drop in delivery volume, suggests a lack of confidence among investors. This combination of factors contributes to the stock's downward trajectory.