Why is Somany Ceramics falling/rising?

As of 22-Sep, Somany Ceramics Ltd is experiencing a decline in its stock price, currently at 477.50, reflecting a decrease of 8.8 points or 1.81%. The stock has underperformed its sector by 1.56% today and is trading below all key moving averages, indicating a bearish trend. Over the past week, the stock has dropped by 4.54%, and its year-to-date performance shows a significant decline of 25.04%. Additionally, the company has reported negative results for the last five consecutive quarters, with a notable drop in profits and operational efficiency, which has contributed to the stock's poor performance. Despite having a strong ability to service debt and healthy long-term growth in operating profit, the stock's recent returns have been adversely affected by falling profits and a low operating profit margin.
In the broader market context, the Sensex has shown a slight increase of 0.46% over the past week, contrasting with Somany Ceramics' negative performance. This divergence highlights the stock's struggles relative to the overall market. The company has underperformed not only the Sensex but also the BSE500 over various timeframes, including the last three years and one year, where it generated a return of -33.82%. The high institutional holdings suggest that knowledgeable investors are aware of the company's challenges, further influencing the stock's downward trajectory.