Why is Somany Ceramics falling/rising?

As of 23-Sep, Somany Ceramics Ltd is experiencing a decline in its stock price, currently at Rs 474.00, reflecting a decrease of Rs 5.75 or 1.2%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 2.53% during this period. It has also underperformed its sector by 0.29%. The stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, the delivery volume has decreased significantly, falling by 44.44% against the 5-day average, which suggests a lack of investor interest. Over the past year, the stock has generated a return of -32.69%, while profits have decreased by 35.2%, further contributing to negative sentiment.
In the broader market context, Somany Ceramics has underperformed the benchmark Sensex, which has gained 0.98% over the past month, while the stock itself has declined by 3.85%. This trend is indicative of a broader struggle, as the company has reported negative results for five consecutive quarters, with key financial metrics showing weakness. Despite having a strong ability to service debt and healthy long-term growth potential, the persistent negative performance and declining returns have overshadowed these positives. The high institutional holdings at 24.4% may provide some stability, but the overall market sentiment remains cautious due to the company's recent financial struggles.