Why is Sonam falling/rising?

As of 26-Sep, Sonam Ltd's stock price is currently at 43.66, reflecting a decrease of 2.03, or 4.44%. The stock has underperformed its sector by 2.66% today and is trading below all key moving averages, indicating a bearish trend. Over the past week, the stock has declined by 6.03%, and it has experienced a significant drop of 12.12% over the past month. Additionally, the delivery volume has fallen sharply by 80.76% compared to the 5-day average, suggesting a lack of investor interest. Despite some positive factors, such as a 54.86% growth in net sales over the last six months and an increase in promoter stake by 0.8%, the overall sentiment remains negative due to weak long-term fundamentals and a substantial decline in stock value over the past year.
In the broader market context, while the Sensex has only fallen by 2.65% over the past week, Sonam Ltd's performance has been significantly worse, highlighting its underperformance relative to the market. The stock's year-to-date decline of 34.40% starkly contrasts with the Sensex's gain of 4.27%, further emphasizing its struggles. The company's average return on capital employed (ROCE) of 9.68% is considered weak, contributing to the negative outlook. Although there are signs of rising promoter confidence, the stock's substantial losses over the past year, coupled with a high PEG ratio of 2.9, indicate that investors remain cautious about its future prospects.