Why is Sonam falling/rising?

As of 15-Oct, Sonam Ltd's stock price is currently at Rs 38.25, reflecting a decrease of Rs 1.53 or 3.85%. The stock has underperformed significantly, with a one-week return of -11.48% and a one-month return of -22.05%. It is also trading close to its 52-week low, just 3.27% away from Rs 37. The stock is below all its moving averages, indicating a bearish trend. Despite a recent increase in investor participation, with delivery volume rising by 22.27%, the overall performance remains weak. The company has shown positive results in net sales growth and rising promoter confidence, with an increase in their stake by 0.8%. However, the stock's long-term fundamentals are weak, with a low average Return on Capital Employed (ROCE) of 9.68% and a significant decline in stock value over the past year.
In the broader market context, while the Sensex has shown a slight increase of 1.11% over the past week, Sonam Ltd's performance has been notably poor, highlighting a stark contrast. The stock's year-to-date return of -42.52% further emphasizes its struggle compared to the market's positive return of 7.10%. This underperformance is exacerbated by the company's substantial decline of -54.71% over the past year, indicating a lack of investor confidence relative to the overall market. Despite some positive indicators, such as rising sales and promoter confidence, the stock's significant drop in value and weak long-term fundamentals suggest that it is facing considerable challenges in the current market environment.