Why is Sonam falling/rising?

Nov 22 2025 01:26 AM IST
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On 21-Nov, Sonam Ltd's stock price rose by 2.24% to ₹42.49, reflecting a notable intraday gain driven by increased investor participation and rising promoter confidence despite the company's challenging long-term performance.




Recent Price Movement and Market Context


Sonam Ltd's shares have demonstrated a notable uptick in the past week, gaining 5.57%, significantly outperforming the Sensex's modest 0.61% rise over the same period. This short-term momentum contrasts with the stock's longer-term struggles, as it has declined by 49.69% over the last year, while the Sensex has advanced by 11.64%. Year-to-date, the stock remains down 36.15%, whereas the benchmark index has gained 10.25%. Despite these setbacks, the recent price appreciation suggests a shift in market sentiment, at least temporarily.


Today's trading session saw Sonam outperform its sector by 2.81%, with the stock price closing above its 5-day and 20-day moving averages, signalling short-term strength. However, it remains below its 50-day, 100-day, and 200-day moving averages, indicating that longer-term trends have yet to turn decisively positive. Notably, investor participation has surged, with delivery volumes on 20 Nov reaching 66,780 shares, a 212.81% increase compared to the five-day average, highlighting growing interest among shareholders.



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Valuation and Promoter Confidence Bolster the Stock


One of the key factors supporting Sonam's recent rise is its attractive valuation metrics. The company boasts a return on capital employed (ROCE) of 10.4%, which, coupled with an enterprise value to capital employed ratio of 2.2, suggests the stock is trading at a discount relative to its peers' historical averages. This valuation appeal may be enticing value-conscious investors seeking opportunities in beaten-down stocks.


Moreover, promoter confidence appears to be strengthening. Promoters have increased their stake by 1.17% in the previous quarter, now holding 57.12% of the company. Such a move often signals management's belief in the company's future prospects and can positively influence market sentiment. This increased promoter holding likely contributes to the recent uptick in share price and investor interest.


Challenges Tempering Long-Term Outlook


Despite these positives, Sonam faces significant headwinds that have weighed on its performance over the past year. The company’s profits have declined marginally by 0.7%, and its net sales have grown at a modest annual rate of 11.64% over the last five years, with operating profit growth at 19.92%. These figures suggest limited growth momentum, which may concern investors seeking robust expansion.


Additionally, the company reported flat quarterly results in September 2025, with its PBDIT at a low ₹2.24 crore, PBT less other income at ₹1.10 crore, and earnings per share at ₹0.22, all marking the lowest levels in recent periods. This lack of earnings growth has contributed to the stock's underperformance relative to the broader market, which has generated an 8.59% return over the last year compared to Sonam's negative 49.69% return.



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Investor Takeaway


In summary, Sonam Ltd's recent share price rise on 21-Nov can be attributed to a combination of attractive valuation, increased promoter stake, and a surge in investor participation. These factors have helped the stock outperform its sector and short-term benchmarks despite a challenging earnings backdrop and prolonged underperformance relative to the market. Investors should weigh these positives against the company's subdued profit growth and flat recent results when considering the stock's prospects.





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