Why is Sportking India falling/rising?

As of 15-Jul, Sportking India Ltd is experiencing a rise in its stock price, currently at Rs 123.00, reflecting an increase of Rs 7.95 or 6.91%. The stock has outperformed its sector by 5.57% today and has shown consecutive gains over the last two days, accumulating a total return of 6.96% during this period. It reached an intraday high of Rs 125.9, and it is trading above all key moving averages, indicating strong momentum. Additionally, the stock has generated a substantial return of 29.36% over the past year, significantly outperforming the broader market, which has only returned 0.37%. Positive financial results, including a high operating profit to interest ratio and impressive profit growth, contribute to its attractive valuation, further supporting the stock's upward movement.
In the broader market context, Sportking India's short-term performance is notably strong, with a 1-week return of 8.37% compared to a decline of 1.36% in the Sensex. This contrast highlights the stock's resilience and appeal to investors despite a generally challenging market environment. However, there are concerns regarding long-term growth, as evidenced by modest annual growth rates in net sales and operating profit over the past five years. Additionally, the lack of investment from domestic mutual funds may indicate caution among institutional investors regarding the stock's valuation or business prospects. Overall, while the stock is currently rising, these underlying risks could impact its future performance.