Why is Sportking India falling/rising?

As of 17-Jul, Sportking India Ltd's stock price is rising, currently at Rs 133.65, reflecting an increase of Rs 3.45 or 2.65%. The stock has shown strong performance recently, gaining 16.22% over the last four days and outperforming its sector by 2.37% today. It has also been trading above its moving averages across various time frames, indicating positive momentum. Additionally, the stock has delivered impressive returns over multiple periods, including a 25.74% increase over the past year, significantly outpacing the broader market's return of 0.26%. Positive financial results, including a high operating profit to interest ratio and substantial profit growth, contribute to its attractiveness, despite concerns about long-term growth and low domestic mutual fund investment.
In the broader market context, Sportking India Ltd's recent performance contrasts sharply with the benchmark, as it has outperformed the Sensex, which has declined by 1.12% over the past week. The stock's year-to-date return of 28.41% also exceeds the Sensex's 5.27% gain, highlighting its strong market position. This outperformance suggests that investor sentiment remains favorable towards Sportking India, driven by its solid financial metrics and attractive valuation relative to peers, despite the noted risks regarding long-term growth and low domestic mutual fund interest.