Why is Sportking India falling/rising?

As of 28-Jul, Sportking India Ltd is experiencing a decline in its stock price, currently at Rs 122.25, which reflects a decrease of Rs 6.95 or 5.38%. The stock has underperformed its sector by 4.49% today and has been on a downward trend for the last two days, accumulating a total loss of 8.01%. Despite a positive performance over the past month with a 9.05% increase, the stock has shown a negative return of 5.31% over the past week. Additionally, the stock's delivery volume has decreased significantly, indicating falling investor participation. While the company has reported strong growth in profits and attractive valuations compared to its peers, concerns about poor long-term growth and minimal domestic mutual fund investment may be contributing to the current price decline.
In the broader market context, Sportking India's recent performance contrasts with the Sensex, which has only declined by 1.59% over the past week. This indicates that while the stock has faced more significant short-term challenges, it has outperformed the benchmark over the past month and year-to-date. However, the stock's recent struggles, combined with a lack of confidence from domestic mutual funds, suggest that investors may be cautious about its future growth potential, leading to the current downward price movement.