Why is Sri Adhik. Bros. falling/rising?

As of 12-Jun, Sri Adhikari Brothers Television Network Ltd's stock price is rising, currently at 655.65, reflecting an increase of 31.2 or 5.0%. The stock has shown a strong performance recently, gaining 21.53% over the past week and outperforming its sector by 4.65% today. It opened with a 5% gain and has maintained that price throughout the trading session. Despite this positive movement, the stock has a negative book value and a weak long-term fundamental strength, indicated by a poor EBIT to Interest ratio of -6.09 and a low return on equity of 1.04%. However, the company has reported positive financial metrics, such as a high debtors turnover ratio and significant year-on-year returns, which may have contributed to the recent price increase.
In the broader market context, the stock's short-term performance significantly outpaces the benchmark, with a 21.53% return over the past week compared to the Sensex's mere 0.31% increase. While the stock has shown remarkable gains over the past year, generating a return of 231.64%, it is important to note that domestic mutual funds hold no stake in the company, suggesting a lack of confidence in its long-term prospects. This combination of strong recent performance and underlying concerns about the company's fundamentals creates a complex picture for investors considering the stock's future trajectory.