Why is Sri Adhik. Bros. falling/rising?

As of 23-Jun, Sri Adhikari Brothers Television Network Ltd's stock price is rising, currently at Rs 751.50, reflecting an increase of Rs 35.75 or 4.99%. The stock has shown strong performance recently, gaining 26.99% over the past week and outperforming its sector by 1.6% today. It has consistently gained for the last five days, and today's trading opened with a significant gap up. Despite this positive momentum, the stock has a negative book value and a weak long-term fundamental strength, indicated by a poor EBIT to Interest ratio and low return on equity, which could pose risks for investors.
In the broader market context, the stock's short-term performance significantly outpaces the benchmark Sensex, which has only increased by 0.12% over the same week. While the stock has generated impressive returns of 237.75% over the last year, its profitability remains low, and domestic mutual funds hold no stake in the company, suggesting a lack of confidence in its long-term prospects. The recent gains may be driven by short-term trading activity rather than strong underlying fundamentals, as indicated by the falling investor participation in terms of delivery volume.