Why is Sri Adhik. Bros. falling/rising?

As of 24-Jun, Sri Adhikari Brothers Television Network Ltd's stock price is rising, currently at Rs 789.05, which reflects an increase of Rs 37.55 or 5.0%. The stock has shown impressive performance recently, gaining 33.33% over the last six days and outperforming its sector by 6.29% today. It opened with a gain of 4.99% and reached an intraday high of Rs 789.05. Over the past week, the stock has surged by 26.98%, and it has generated a remarkable 247.68% return over the past year, significantly outperforming the BSE 500 index. Positive financial indicators, such as the highest Debtors Turnover Ratio and PBDIT, have contributed to this upward momentum, despite the company's weak long-term fundamentals indicated by a negative book value and low profitability.
In the broader market context, the stock's short-term performance has significantly outpaced the benchmark Sensex, which only increased by 0.58% over the same week. This stark contrast highlights the stock's strong market position in the near term, even as it faces challenges with its long-term financial health. The rising investor participation, evidenced by a substantial increase in delivery volume, suggests growing confidence among traders, although the lack of domestic mutual fund investment may indicate caution regarding the company's long-term viability. Overall, while the stock is experiencing a notable rise, the underlying risks associated with its financial fundamentals remain a concern.