Why is Sri Adhik. Bros. falling/rising?

As of 25-Jun, Sri Adhikari Brothers Television Network Ltd is experiencing a price increase, currently at Rs 828.50, reflecting a rise of 39.45 or 5.0%. The stock has shown strong performance recently, gaining 40% over the last week and outperforming its sector by 2.08% today. It opened with a 5% gain and reached an intraday high of Rs 828.50. Over the past year, the stock has generated an impressive return of 257.96%, although it has a negative book value and a weak long-term fundamental strength, indicated by a poor EBIT to Interest ratio of -6.09 and a low return on equity of 1.04%. Despite these concerns, the company has reported positive results, including a high debtors turnover ratio and strong PBDIT and PBT figures, which may have contributed to the recent price rise.
In the broader market context, the stock's short-term performance has significantly outpaced the benchmark, with a 27.66% increase over the past week compared to the Sensex's 1.61% rise. This trend of outperformance is consistent with the stock's long-term performance, where it has outperformed the BSE 500 over various periods, including the last three years. However, the stock's liquidity is somewhat concerning, with a decrease in delivery volume, indicating potential risks despite its recent gains. The lack of domestic mutual fund investment may also reflect caution among institutional investors regarding the company's valuation and business stability.