Why is Sri Adhik. Bros. falling/rising?

As of 26-Jun, Sri Adhikari Brothers Television Network Ltd's stock price is rising, currently at Rs 869.90, reflecting an increase of Rs 41.4 or 5.0%. The stock has shown strong performance recently, gaining 46.99% over the last eight days and outperforming its sector by 6.25% today. Notably, the stock has delivered impressive returns of 268.52% over the past year and 50.41% over the last month, significantly exceeding the Sensex's performance of 1.92% in the same timeframe. However, the company faces challenges, including a negative book value and weak long-term fundamental strength, which may raise concerns among investors despite the recent positive performance metrics.
In the broader market context, the stock's short-term return of 27.61% over the past week stands in stark contrast to the Sensex's modest gain of 2.94%. This outperformance highlights the stock's recent bullish trend, although the company's weak profitability indicators, such as a poor EBIT to Interest ratio and low Return on Equity, suggest potential risks. Additionally, the lack of domestic mutual fund investment may indicate a cautious sentiment towards the company's long-term viability, despite its recent gains.