Why is Sri Adhik. Bros. falling/rising?

As of 01-Jul, Sri Adhikari Brothers Television Network Ltd is experiencing a price increase, currently at 1,006.95, reflecting a rise of 47.95 (5.0%). The stock has shown strong performance today, outperforming its sector by 6.08% and achieving a consecutive gain over the last 11 days, resulting in a total return of 70.15% during this period. Additionally, the stock opened with a gain of 5% and has been trading at this price level. Over the past week, the stock has increased by 27.62%, and over the last month, it has surged by 75.61%. Despite a year-to-date decline of 35.32%, the stock has delivered impressive returns of 302.06% over the past year and an extraordinary 56,470.22% over the last three years. Positive financial indicators, such as the highest Debtors Turnover Ratio and PBDIT, contribute to the stock's recent upward movement, although concerns about the company's negative book value and weak long-term fundamentals remain.
In the broader market context, the stock's short-term performance has significantly outpaced the benchmark, with a 1-week return of 27.62% compared to the Sensex's 2.00%. This stark contrast highlights the stock's strong market position despite its underlying risks, such as a negative book value and low profitability per unit of shareholders' funds. The lack of domestic mutual fund investment further suggests caution among institutional investors, indicating that while the stock is currently rising, its long-term viability may be questioned.