Why is Sri Adhik. Bros. falling/rising?

As of 02-Jul, Sri Adhikari Brothers Television Network Ltd is experiencing a price increase, currently at 1,057.25, which reflects a rise of 50.3 or 5.0%. The stock has shown remarkable performance, gaining 78.65% over the last 12 days and outperforming its sector by 5.54% today. It opened with a 5% gain and has maintained this price level throughout the trading session. Additionally, the stock has demonstrated impressive returns over various periods, including a 313.88% increase over the past year and a staggering 59,296.07% over the last three years. However, despite these positive movements, the company has a negative book value and weak long-term fundamental strength, indicated by a poor EBIT to Interest ratio of -6.09 and a low return on equity of 1.04%, which may raise concerns among investors.
In the broader market context, the stock's short-term performance significantly outpaces the benchmark, with a 27.61% increase over the past week compared to the Sensex's 0.79% rise. This strong performance in the near term contrasts with the stock's year-to-date decline of 32.08%, while the Sensex has gained 6.75% during the same period. The disparity in returns suggests that while the stock is currently gaining traction, it has faced challenges earlier in the year, which may be influencing investor sentiment. The lack of domestic mutual fund investment, holding only 0% of the company, could indicate a cautious outlook from institutional investors despite the recent price surge.