Why is Sri Adhik. Bros. falling/rising?

As of 04-Jul, Sri Adhikari Brothers Television Network Ltd's stock price is rising, currently at Rs 1,165.60, reflecting an increase of Rs 55.5 or 5.0%. The stock has shown remarkable performance, gaining 96.96% over the last 14 days and outperforming its sector by 4.65% today. It opened with a 5% gain and has consistently traded at this price, while also being above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Despite these positive indicators, the company has a negative book value and a weak long-term fundamental strength, as evidenced by its poor EBIT to Interest ratio and low return on equity, which may raise concerns among investors.
In the broader market context, the stock has significantly outperformed the benchmark Sensex in the short term, with a 1-week return of +27.62% compared to the Sensex's -0.74%. Over the past year, the stock has generated a return of 338.61%, while the Sensex has only increased by 4.23%. However, the stock's liquidity is a concern, as delivery volume has fallen by 71.36% against the 5-day average, indicating a potential decrease in investor participation. Despite the impressive short-term gains, the lack of domestic mutual fund investment suggests that institutional investors may be wary of the company's financial health, which could impact future price movements.