Why is Sri Adhik. Bros. falling/rising?

As of 08-Jul, Sri Adhikari Brothers Television Network Ltd's stock price is rising, currently at 1,285.00, reflecting an increase of 61.15 (5.0%). The stock has shown remarkable performance, gaining 117.13% over the last 16 days and achieving a staggering 364.82% return over the past year. It has outperformed the BSE500 index significantly in both the short and long term, with a 27.61% increase over the past week and a 138.18% rise over the past month. However, despite this impressive price movement, the company has a negative book value and weak long-term fundamental strength, which raises concerns about its ability to sustain growth. The company's poor EBIT to interest ratio and reported losses indicate potential financial instability, which could affect investor confidence.
In the broader market context, while Sri Adhikari Brothers has outperformed the Sensex with its substantial short-term gains, the overall market has remained relatively flat, with the Sensex only increasing by 0.02% over the past week. This stark contrast highlights the stock's exceptional performance amidst a stable market environment. However, the declining investor participation, as evidenced by a 39.57% drop in delivery volume, suggests that while the stock is currently rising, there may be underlying concerns that could impact its future trajectory. The lack of domestic mutual fund investment further indicates a cautious sentiment among institutional investors, which could pose risks for the stock moving forward.