Why is Sri Adhik. Bros. falling/rising?

As of 10-Jul, Sri Adhikari Brothers Television Network Ltd is experiencing a price increase, with its current price at 1,416.70, reflecting a rise of 67.45 (5.0%). The stock has shown impressive performance, gaining 139.39% over the last 18 days and outperforming its sector by 4.99% today. Additionally, it has generated a remarkable 392.68% return over the past year, significantly outperforming the BSE500 index in both the long term and near term. However, the company faces challenges, including a negative book value and weak long-term fundamental strength, which may raise concerns among investors despite the recent price surge.
In the broader market context, the stock's short-term return of +27.62% over the past week stands in stark contrast to the Sensex, which has remained nearly flat at -0.06%. This indicates that while the stock is gaining traction, the overall market is not experiencing similar momentum. The company's ability to attract investor interest is further evidenced by a 63.14% increase in delivery volume, suggesting rising participation. Nonetheless, the lack of domestic mutual fund investment may signal caution among institutional investors regarding the company's financial health, particularly given its negative net worth and poor EBIT to interest ratio.