Why is Sri Adhik. Bros. falling/rising?

As of 11-Jul, Sri Adhikari Brothers Television Network Ltd is experiencing a decline in its stock price, currently at Rs 1,345.90, which reflects a decrease of Rs 70.8 or 5.0%. Today's price summary indicates that the stock has underperformed its sector by 3.45% and has fallen after 18 consecutive days of gains, reaching an intraday low of Rs 1,345.90. Despite a strong performance over the past year, with a return of 358.88%, the company faces challenges such as a negative book value and weak long-term fundamental strength, which could deter investors. The company's ability to service its debt is also concerning, given its poor EBIT to Interest ratio of -6.09, and the lack of domestic mutual fund investment may signal discomfort with the stock's valuation.
In the broader market context, the stock has outperformed the benchmark Sensex in the short term, with a 1-week return of 15.47% compared to the benchmark's decline of 1.12%. However, the stock's year-to-date performance shows a decline of 13.54%, contrasting with the Sensex's gain of 5.58%. This divergence highlights the stock's volatility and the potential risks associated with its negative financial indicators, which may be contributing to its current price drop despite its historical performance.