Why is Sri Adhik. Bros. falling/rising?

As of 14-Jul, Sri Adhikari Brothers Television Network Ltd is experiencing a decline in its stock price, currently at 1,278.65, reflecting a decrease of 67.25 points or 5.0%. The stock has underperformed its sector today by 6.38% and has been on a consecutive downward trend for the last two days, accumulating a total loss of 9.74%. Despite a strong performance over the past year with a return of 327.43%, the company is facing significant challenges, including a negative book value and weak long-term fundamental strength, which raises concerns among investors. The company's ability to service its debt is poor, and it has reported losses, indicating that it may need to raise fresh capital or achieve profitability to sustain its operations.
In the broader market context, the stock's short-term performance contrasts sharply with the benchmark, as it has gained 4.48% over the past week while the Sensex has declined by 1.42%. However, the stock's year-to-date performance shows a decline of 17.86%, while the Sensex has increased by 5.27%. The lack of domestic mutual fund investment, which stands at 0%, suggests a lack of confidence in the company's valuation or business prospects, further contributing to the stock's current downward trajectory.