Why is Sri Adhik. Bros. falling/rising?

As of 15-Jul, Sri Adhikari Brothers Television Network Ltd's stock price is currently at 1,214.75, reflecting a decrease of 63.9 points or 5.0%. The stock has been underperforming, having fallen for three consecutive days, resulting in a total decline of 14.25% during this period. It opened with a loss of 5% today and has not traded outside this price range. Despite a remarkable long-term performance with a 298.15% return over the past year, the company faces significant challenges, including a negative book value and weak long-term fundamental strength, which raises concerns among investors. The company's ability to service its debt is poor, and it has reported losses, indicating a need for either fresh capital or profitability to sustain operations.
In the broader market context, the stock's short-term performance has significantly lagged behind the benchmark, with a 1-week return of -5.47% compared to the Sensex's -1.36%. This underperformance is compounded by a notable decline in investor participation, as evidenced by a 51.48% drop in delivery volume against the 5-day average. The lack of domestic mutual fund investment, which stands at 0%, suggests a lack of confidence in the stock's current valuation or business prospects. Overall, while the stock has shown strong returns in the long term, its recent price movements reflect underlying financial weaknesses and market skepticism.