Why is Sri Adhik. Bros. falling/rising?

As of 16-Jul, Sri Adhikari Brothers Television Network Ltd's stock price is currently at 1,154.05, reflecting a decline of 60.7 points or 5.0%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total drop of 18.54% during this period. Additionally, it opened with a loss of 5% today and reached an intraday low of the same price. While the stock has shown impressive long-term performance with a 270.84% increase over the past year, it also faces significant challenges, including a negative book value and weak long-term fundamental strength, which raises concerns about its ability to service debt and sustain operations. The lack of investor participation, evidenced by a dramatic drop in delivery volume, further exacerbates the stock's downward trend.
In the broader market context, the stock's short-term performance has significantly lagged behind the benchmark, with a 1-week return of -14.47% compared to the Sensex's -1.08%. Despite the TV Broadcasting & Software sector gaining by 2.6%, Sri Adhikari Brothers has not benefited from this upward movement, indicating sector-specific challenges. The stock's risky profile, characterized by its negative book value and low domestic mutual fund interest, suggests that investors may be cautious about its future prospects, contributing to the current decline in price.