Why is Sri Adhik. Bros. falling/rising?

As of 18-Jul, Sri Adhikari Brothers Television Network Ltd's stock price is currently at 1,041.55, reflecting a decline of 54.8 points or 5.0%. The stock has been on a downward trend, having lost value for the past six consecutive days, resulting in a total drop of 26.48% during this period. Despite a strong performance over the past year with a return of 228.15%, the company faces significant challenges, including a negative book value and weak long-term fundamental strength. The company's ability to service its debt is concerning, as indicated by a poor EBIT to Interest ratio of -6.09. Additionally, the lack of domestic mutual fund investment suggests a lack of confidence in the stock's current valuation.
In the broader market context, the stock has underperformed the BSE500 benchmark, which has only declined by 0.90% over the past week, while Sri Adhikari's stock has dropped 22.61%. This stark contrast highlights the stock's recent struggles despite its impressive long-term performance. The falling investor participation, with a significant drop in delivery volume, further indicates waning interest among investors. Overall, the combination of negative financial indicators and declining market sentiment has contributed to the stock's recent price decline.