Why is Sri Adhik. Bros. falling/rising?

As of 22-Jul, Sri Adhikari Brothers Television Network Ltd's stock price is currently at Rs 944.00, reflecting a decrease of Rs 45.5, or 4.6%. The stock has been on a downward trend, having fallen for the last eight consecutive days, resulting in a total decline of 33.37% during this period. Additionally, the stock opened with a loss of 4.6% today and has not traded outside this price point. Despite a strong long-term performance, with a 185.93% return over the past year and significant gains over three and five years, the company's negative book value and poor financial fundamentals, including a weak EBIT to Interest ratio of -6.09, raise concerns among investors. The lack of domestic mutual fund investment further indicates a lack of confidence in the company's future prospects.
In the broader market context, the stock has underperformed the Sensex, which has only declined by 0.47% over the past week, while Sri Adhikari Brothers' stock has dropped by 22.29% in the same timeframe. This stark contrast highlights the stock's significant weakness relative to the benchmark. The TV Broadcasting & Software sector has also seen a decline of 2.23%, contributing to the negative sentiment surrounding the stock. While there has been a notable increase in investor participation, with delivery volume rising by 215.82% against the five-day average, the overall market conditions and the company's financial instability suggest that the stock's recent price movement is primarily driven by its underlying weaknesses rather than broader market trends.