Why is Sri Adhik. Bros. falling/rising?

As of 24-Jul, Sri Adhikari Brothers Television Network Ltd is experiencing a decline in its stock price, currently at Rs 852.00, reflecting a decrease of Rs 44.8 or 5.0%. The stock has been on a downward trend, having fallen consecutively for the last 10 days, resulting in a total decline of 39.86% during this period. It opened the day with a loss of 5% and has not traded outside this price range. Additionally, the stock has underperformed its sector by 4.44% today. While it has shown strong long-term performance with a 148.07% return over the past year, the company's negative book value and weak long-term fundamentals, including a poor EBIT to Interest ratio, raise concerns among investors. The lack of domestic mutual fund investment further indicates a lack of confidence in the company's current valuation.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as it has declined by 22.29% over the past week while the Sensex has remained relatively stable with a decrease of only 0.09%. Although the stock has outperformed the BSE500 over the last three years and one year, its significant drop in the short term highlights investor apprehension regarding its financial health. The company's weak ability to service its debt and the necessity for fresh capital or profitability to sustain operations contribute to the negative sentiment surrounding the stock, making it a risky investment at this time.