Why is Sri Adhik. Bros. falling/rising?

As of 25-Jul, Sri Adhikari Brothers Television Network Ltd is experiencing a decline in its stock price, currently at Rs 809.40, which represents a decrease of 42.6 points or 5.0%. The stock has been underperforming significantly, having lost 42.87% over the last 11 consecutive days. It opened today with a loss of 5% and has not traded outside this price range. In terms of returns, while the stock has shown impressive long-term performance with a 131.06% increase over the past year and an astounding 39,771.92% over the last three years, it has also reported a negative book value and weak long-term fundamental strength, which raises concerns for investors. The company's ability to service its debt is poor, and it has reported losses, contributing to its current downward trend.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark Sensex, which has only declined by 0.36% over the past week. The TV Broadcasting & Software sector has also seen a decline of 2.67%, indicating a challenging environment for the industry. Additionally, the stock's delivery volume has decreased significantly, suggesting falling investor participation. Despite its historical performance, the lack of domestic mutual fund investment may indicate a lack of confidence among institutional investors, further contributing to the stock's current struggles.