Why is Sri Adhik. Bros. falling/rising?

As of 28-Jul, Sri Adhikari Brothers Television Network Ltd's stock price is currently at Rs 849.85, reflecting an increase of 40.45 (5.0%). Today, the stock has shown a trend reversal by gaining after 11 consecutive days of decline, despite opening with a loss of 5%. It reached an intraday high of Rs 849.85, indicating a significant recovery within the trading day. Over the past year, the stock has generated a remarkable return of 137.85%, although it has faced a year-to-date decline of 45.41%. The company is characterized by a negative book value and weak long-term fundamentals, which raises concerns among investors, particularly given its poor EBIT to interest ratio and reported losses.
In the broader market context, the stock has outperformed the TV Broadcasting & Software sector, which has fallen by 2.13%. Despite the recent gains, the stock's performance over the past week shows a decline of 14.11%, compared to a smaller drop of 1.59% in the Sensex. This suggests that while the stock is experiencing a short-term recovery, its long-term outlook remains uncertain due to weak fundamentals and lack of investor confidence, as evidenced by the negligible domestic mutual fund holdings.