Why is Sri Adhik. Bros. falling/rising?

As of 29-Jul, Sri Adhikari Brothers Television Network Ltd's stock price is rising, currently at Rs 892.30, reflecting an increase of 42.45 (4.99%). The stock has been gaining for the last two days, with a total return of 10.24% during this period. It opened with a gain of 4.99% today and reached an intraday high of Rs 892.30. Despite a negative year-to-date return of -42.68%, the stock has shown strong performance over the past year with a return of 144.87%. High institutional holdings at 39.5% and a significant increase in their stake by 39.41% over the previous quarter indicate confidence from larger investors. However, the company faces challenges with a negative book value and weak long-term fundamentals, which could impact investor sentiment.
In the broader market context, the stock has outperformed the benchmark Sensex in the short term, with a performance today that exceeded the sector by 4.28%. While the stock has shown a decline of -5.48% over the past week, the Sensex has only decreased by -1.03%, highlighting the stock's relative strength despite its overall negative year-to-date performance. The stock's long-term performance remains impressive, with returns of 43855.67% over three years and 53978.79% over five years, significantly outpacing the benchmark's growth. However, the company's ongoing financial struggles and negative net worth present risks that investors must consider.