Why is Sri Adhik. Bros. falling/rising?

As of 31-Jul, Sri Adhikari Brothers Television Network Ltd's stock price is rising, currently at Rs 983.70, reflecting an increase of 46.8 points or 5.0%. The stock has shown strong performance today, outperforming its sector by 4.92% and has been on a consecutive gain streak for the last four days, accumulating a total return of 21.53% during this period. Additionally, the stock opened with a gain of 5% today and reached an intraday high of Rs 983.70. Despite this positive movement, it is important to note that the stock has a negative book value and a weak long-term fundamental strength, which raises concerns about its ability to service debt and sustain growth in the future.
In the broader market context, the stock's short-term return of +15.46% over the past week contrasts sharply with the Sensex, which has declined by 1.22% during the same period. While the stock has generated impressive returns of 159.52% over the past year, it is trading at a risky valuation compared to its historical averages. The high institutional holdings at 39.5% indicate confidence from more sophisticated investors, as their stake has increased significantly, suggesting a positive outlook despite the company's underlying financial challenges. Overall, the stock's recent rise can be attributed to its strong short-term performance and institutional support, even as it faces long-term risks.