Why is Sri Adhik. Bros. falling/rising?

As of 01-Aug, Sri Adhikari Brothers Television Network Ltd's stock price is rising, currently at 1,032.85, reflecting an increase of 49.15 or 5.0%. The stock has shown strong performance recently, gaining 27.61% over the past week and outperforming its sector by 4.72% today. It opened with a 5% gain and has maintained this price throughout the trading session. Additionally, the stock has demonstrated impressive long-term returns, with a 167.16% increase over the past year and a staggering 53,415.54% rise over the last three years. However, it is important to note that the company has a negative book value and reported losses, indicating weak long-term fundamental strength.
In the broader market context, while the stock has performed well in the short term, the benchmark Sensex has declined by 1.06% over the past week. This highlights the stock's resilience and ability to attract investor interest despite broader market challenges. The increase in institutional holdings, which rose by 39.41% over the previous quarter, suggests that more sophisticated investors are confident in the stock's potential. However, the company's negative net worth and poor EBIT to interest ratio raise concerns about its long-term viability, which could impact future performance.