Why is Sri Adhik. Bros. falling/rising?

As of 08-Aug, Sri Adhikari Brothers Television Network Ltd is experiencing a decline in its stock price, currently at Rs 1,192.55, which represents a decrease of Rs 62.75 or 5.0%. Today's price summary indicates that the stock opened with a gain of 4.99% but has since fallen, marking a trend reversal after nine consecutive days of gains. The stock has shown high volatility today, with an intraday range of Rs 125.45 and a day’s low of Rs 1,192.55. Additionally, the stock has underperformed its sector by 3.83% and has seen a significant drop in delivery volume, which fell by 73.65% compared to the five-day average, indicating a decrease in investor participation.
In the broader market context, the stock's performance over the past week shows a gain of 15.46%, contrasting with the Sensex, which has declined by 0.92%. However, over the month, the stock has underperformed with a decrease of 7.19% compared to the Sensex's decline of 4.60%. Year-to-date, the stock is down 23.39%, while the benchmark has risen by 2.20%. Despite its impressive long-term returns, including a staggering 64362.16% increase over three years, the recent volatility and declining investor interest suggest that current market conditions are negatively impacting the stock's price movement.