Why is Sri Adhik. Bros. falling/rising?

As of 14-Aug, Sri Adhikari Brothers Television Network Ltd's stock price is currently at Rs 1,073.65, reflecting an increase of Rs 51.1, or 5.0%. The stock has shown a trend reversal today after four consecutive days of decline, opening with a loss of 3.09% but reaching an intraday high of Rs 1,073.65. Despite this positive movement, the stock has experienced significant volatility, with a wide trading range and a decrease in delivery volume, indicating falling investor participation. Over the past year, the stock has generated impressive returns of 132.49%, but it also faces challenges such as a negative book value and weak long-term fundamentals, which could impact investor sentiment.
In the broader market context, the stock's short-term performance has outpaced the benchmark, outperforming the BSE500 by 5.88% today. However, over the past week and month, the stock has underperformed significantly, with declines of 14.47% and 16.03%, respectively, while the Sensex has remained relatively flat. The company's high institutional holdings and their increased stake may provide some support, but the negative financial indicators, including a poor EBIT to interest ratio and recent losses, suggest that the stock carries considerable risk.