Why is Sri Adhik. Bros. falling/rising?

As of 18-Aug, Sri Adhikari Brothers Television Network Ltd is experiencing a price increase, currently at 1,127.30, which reflects a rise of 53.65 or 5.0%. The stock has shown strong performance today, outperforming its sector by 4.02% and gaining consecutively over the last two days with a total return of 10.24% during this period. It opened with a gain of 5% and reached an intraday high of Rs 1,127.30. Despite a year-to-date decline of 27.58%, the stock has generated impressive returns of 139.34% over the past year and has outperformed the BSE500 over the last three years, one year, and three months. However, it is important to note that the company has a negative book value and weak long-term fundamental strength, which could impact investor sentiment.
In the broader market context, the stock's recent performance contrasts with the benchmark, as it has declined by 0.50% over the past week while the Sensex has increased by 0.83%. Despite this short-term underperformance, the stock's long-term returns remain significantly higher than the benchmark, indicating a potential for recovery. The high institutional holdings at 39.5% suggest that knowledgeable investors are confident in the company's potential, despite its recent negative financial results, including a significant drop in PAT and a poor EBIT to Interest ratio. This combination of factors contributes to the stock's rising price, even as it navigates challenges related to its financial health.