Why is Sri Adhik. Bros. falling/rising?

As of 28-Aug, Sri Adhikari Brothers Television Network Ltd is experiencing a price increase, currently at 1,149.25, reflecting a rise of 52.75 or 4.81%. The stock has shown strong performance today, outperforming its sector by 5.08% and has been on a consecutive gain for the last two days, accumulating a total return of 10.05% in this period. It opened with a significant gain of 4.88% and reached an intraday high of Rs 1151.3. Over the past month, the stock has surged by 35.23%, while its long-term performance remains impressive, with a 108.33% return over the last year and an extraordinary 68,307.74% return over the last three years. However, it is important to note that the company has a negative book value and weak long-term fundamental strength, which could pose risks despite the current price increase.
In the broader market context, the stock's short-term performance has been favorable compared to the benchmark, as it has gained 4.81% while the Sensex has declined by 2.34% over the past week. This positive divergence indicates strong investor interest, particularly from institutional investors, whose holdings have increased significantly. Despite the recent gains, the company faces challenges, including a negative profit after tax in the latest quarter and a poor EBIT to interest ratio, which raises concerns about its long-term viability. Overall, while the stock is currently rising, its underlying financial health remains a critical factor for potential investors to consider.